Those familiar with traditional marketing tactics should be on board with incorporating a digital marketing strategy. Unlike billboards and television, digital initiatives offer the ability to track every cent. Site-side analytics make accurate measurement possible. But going above and beyond the normal measurement plan can…

We are at a time of big transition for the higher ed industry. There are several trends that are contributing to both positive and negative perceptions of higher learning. Here are a few ideas about how to utilize digital platforms + tools to overcome new…

Earlier this year, a study was revealed on CFO.com regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact the business, but 40% of them said that they didn’t think CMOs were trying to…

Did you know that dollar store chains are a 60 billion dollar revenue industry? I’ll wait for that to sink in. It’s probably not the figure you expected but it’s the correct one. These stores have continued to grow throughout the recession, too. That’s because they…

Shoes get us to where we’re going. And they’re more than functional; they’re fashionable, a way to express ourselves. So it should come as no surprise that people are heading to the Internet in droves to look for shoes that go beyond the average pair….