It’s no secret people are turning to smartphones more often as a way to purchase goods. In an eMarketer study, findings revealed 34% of smartphone users had made an online purchase using a mobile phone. The same amount even downloaded an app from a place where they…

Google has been hinting at its next-generation search ideas for awhile now. In an attempt to bridge the gap between today’s and tomorrow’s search, the Google team introduced Knowledge Graphs today. Knowledge Graphs are Google’s attempt to give the user smarter search results. The example…

Every marketer understands the importance of reaching the right audience. LinkedIn announced two new targeting and analytics features that will help marketers do just that. The features will allow companies to reach desired users on LinkedIn through advanced targeting options, as reported by one article….

Especially in the hotel marketing industry, content rules all. While a paid search campaign can be a great tool for hotel marketing, travel sites like Expedia can outspend almost everyone. Therefore, the issue becomes how to set your hotel’s site apart from the pack. To…

Governor Dannel P. Malloy has revealed the new Connecticut tourism marketing campaign that has a budget of 27 million dollars over the next two years, reports the Washington Post. The marketing campaign emphasizes Connecticut’s role in the Revolutionary War and has the tagline “Still Revolutionary.”…