Promoted Pins 101

Posted on February 19, 2014 by Lori Terrell

promoted pin

As Pinterest continues to grow in popularity, so too does the interest in the ability for brands and marketers to advertise on the social platform. While options are still somewhat limited at this time and not available to all advertisers, here is what we do know regarding…


Web Analytics Design Reference – A Must!

Posted on February 12, 2014 by Amy Ard


If you’re familiar with the process of web analytics implementations, you are well aware of the efforts and resources that (should!) go into the setup of an analytics measurement tool. As your website evolves and ownership of reporting and digital measurement can exchange hands, you’ll…


3 Tips for Mobile Email Marketing

Posted on February 10, 2014 by Lori Terrell

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…


3 Tips for Stellar Pinterest Page Management

Posted on February 5, 2014 by Christina Hensch


Are you wondering how you can better leverage Pinterest to promote your business and grow your brand? It all starts with building your community! Here are some stellar tips that will help you grow your brand’s presence on this platform: 1.     Be Active and Engaging Engage…


Go for Gold: Leveraging Social Media During the Winter Olympics

Posted on February 4, 2014 by Jessica Evans


As everyone dissects the results of the Super Bowl and Seattle’s impressive win over the Denver Broncos, the next big social media sports event is fast approaching with the 2014 Winter Olympics in Sochi, Russia. As we have said previously, the Olympics are an incredibly…

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