Posted by Steve Parker, Jr. (@sparkerjr)
Here are five easy SEO (search engine optimization) tips to instantly boost your site’s performance in the search engines. Of course, there are hundreds of tips on how to optimize your site, but these are the SEO basics to begin with.
1. Verify your Google and Bing listings
Taking control of your Google Places and Bing listings allows you to ensure the correct information about your company is provided to the user. Many times, an unverified local listing contains the wrong address, website, phone number or pin, which can frustrate users enough to stop searching for your business.
2. Review your referring traffic
Can you establish connections with the appropriate people? Let’s say a personal or professional blog refers a ton of traffic to your site. Perhaps you can reach out to that person and offer to write a blog post (or a few if you have the time). These inbound links are great for SEO as they give your site authority. If much of your referring traffic comes from Pinterest or Facebook, it’s time to optimize your business profiles on these pages so that these social media users can find information about your business on the platform they use most.
3. Check your title tags
If your homepage says “Homepage,” it’s time to contact an SEO expert. The search engines like pages to be as descriptive as possible so users know exactly where they are going when they click a link.
4. Check your meta descriptions
If there is duplicate content in your descriptions, it is possible the search engines punish your site by taking it down in the rankings. Duplicate content is just as bad as not having an appropriate title.
5. Use the Google Keyword tool
Check out your competition and search volume for the keywords you’re targeting using the Google Keyword tool. What keywords have good volume with low competition? How can you optimize your pages around these keywords?
Let us know if you have any other easy SEO tips to share. We’d love to hear from you!
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