Posted by Jeff Adelson-Yan (@jeffadelsonyan)
Simply Measured has released a report stating that Google+ brand page adoption and engagement is on the rise as of May. Among the top 100 brands worldwide, 43% of brands posted 3 or more times a week at the time of the report, as opposed to only 15% in February 2012. Because of brands’ commitment to posting on the social platform, engagement with fans has increased as well. In February, just 21% of people had one of these Top Brands in their Circles. Today, 35% of people do.
So who is capitalizing on the benefits of Google+ the most? It’s our beloved automotive industry with 2.7 million circlers (people who place automotive brands in their Circles).
The closest second is the electronics industry with 1.8 million. Though engagement has increased, an Arbitron and Edison Research study found that still only 8% of US consumers had a profile on Google+. An even more alarming statistic is that 30% of consumers on Google+ who made an initial post on the platform have not made a second post. In other words, they weren’t impressed by what they saw. While the adoption and engagement is lagging behind juggernauts like Facebook and Twitter, the automotive industry shows promise.