Posted by Steve Parker, Jr. (@sparkerjr)
You’ve no doubt heard about the impact reviews are making across almost all digital channels. SEO rankings are constantly being influenced by reviews (or lack thereof). Incorporation of reviews into paid ads has been evolving for a couple of years now. It’s important to supply your potential customers with as much information about your products as possible. The best way for generating this fresh content? Customer reviews. Though sometimes they can be negative, it can really help your business online and offline.
For car consumers, reviews are enormously influential. In fact, a recent study shows that 7 out of 10 car shoppers consider dealership reviews about a car before purchasing. 70% of people who are making purchases in the automotive industry are turning to forums, blogs and company websites to research before they make the purchase. In a tough economy, the seeking-out of peer reviews seems to be even more prevalent than it has been in previous years. People want to make sure they’re making the right purchase, especially for big-ticket items. It’s important for the automotive industry and marketers to take note of this trend in order to best optimize their websites and social networks to provide people with the information they need.