Jeff Adelson-Yan is a Co-Founder and Managing Partner of Levelwing, a firm that creates business analytics + intelligence solutions, mining and analyzing data to help businesses market and operate with greater clarity and profitability. Founded in 2002, Levelwing operates in New York, NY and Charleston, SC and serves clients in the automotive, finance/banking, healthcare, education, retail, manufacturing and travel industries, among many others. In 2012, Levelwing was named the 719th Fastest-Growing Private Company in America by Inc. magazine, having been recognized for the third consecutive year on its prestigious Inc. 500|5000 list.
Adelson-Yan is deeply versed in digital strategy and media including search engine marketing, organic search optimization, social media, web analytics and data mining. Recognized as an industry authority, Adelson-Yan has been a featured speaker at conferences and events around the world and his writings have appeared in various publications. He is a member of the Ad Council for the Association of Downloadable Media, Advisory Board Member for OPEN from American Express, and is a certified Google Adwords Professional. In addition, Adelson-Yan was named Ernst & Young Entrepreneur of the Year® 2011 (regional winner). He holds a B.S. in Psychology from Western Kentucky University where he serves on the Professional Advisory Committee to the School of Advertising and Public Relations.
Adelson-Yan began his career in 1997 working at various dot-com start-ups including Coolsavings.com (now Q Interactive), a pioneer in the online couponing and lead generation space, and Yo!, a company specializing in collaborative filtering technology, the process of aggregating and filtering vast amounts of online information, identifying patterns and trends to make automatic real-time predictions based upon the interests of others similar to the “user.” Adelson-Yan has been a part of the many sides of both the dot-com boom and bust, and has remained passionate about the space, its development and growth, obstacles and innovations, and the continued future of this powerful and ever-expanding medium.
“Data is a commodity…value is in the analysis.” – Jeff Adelson-Yan