Posted by Jeff Adelson-Yan (@jeffadelsonyan)
As a content manager, it may be a constant struggle to get your team to contribute to the company blog. Some teammates may be afraid they will have nothing interesting to say, and of course time is always a consideration when taking on a new task. One article provides some tips on how to encourage your team members to contribute.
1. Get them started with ideas and topics
Getting started can be the hardest part. There are millions of possible topics out there and picking one can seem daunting. Provide team mates with a list of topics to help them hone in on one idea. Try sharing a list of topics that have caught your attention this week, or have performed well on the blog in the past. This will help get them thinking about their topics.
2. Give them some creative freedom
Asking someone to write a blog about data analytics, when they are really interested in web design can also discourage team members. Let them write about something they are passionate about. Make sure your topics are broad and leave room for interpretation for each blogger.
3. Make it personal
Don’t be afraid to ask someone in person if they wouldn’t mind writing a blog. Try tying it into something they are already working on. This will help save them time researching a new topic and will keep your blog relevant to events happening within your company.
4. Offer an outline
Not everyone can just pick up a topic and run with it. For others, it may be helpful to look at an outline to help organize their thoughts. Create a template for people to use when planning out their blogs.
Encouragement is the key. If you can make blogging less stressful and more fun, more people will be happy to join in.
Image Source: madmikeamerica