Category: Analytics

The Importance of Strategic Pricing in Alcohol Sales

Posted by Steve Parker, Jr. (@sparkerjr)

champagne

Alcohol sales are one thing that has not been heavily impacted by the shaky economy, a fact reported by many (including CNN Money) since 2008. As one economist put it, “I wouldn’t call it recession-proof… But people will continue to drink, regardless.” So what might…

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NFL Draft Predictions: “Analyze the Analysts” Infographic

Posted by amber

NFL

So we know that the professional analysts at ESPN, CBS Sports + NFL get the big bucks to make accurate predictions about players, teams and rounds of the NFL Draft. But in the spirit of social, we created an infographic to see how their predictions…

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Marketing to Baby Boomers: A [Very] Valuable Demographic

Posted by Steve Parker, Jr. (@sparkerjr)

via boomerslife.org

A recent study reveals that marketers may be undervaluing a key demographic: Boomers. The Baby Boomer generation is generally considered to included anyone born during the post-World War II baby boom 1946-1964. That makes these people about 50-70 years old today. Marketers may think that…

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Analytics Assessment Now Available for Download

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

Levelwing recently developed and released an Analytics Assessment document that allows you to take stock of your current analytics solution and how you can better improve it. Since we got such great feedback on the blog post we wrote about advancing analytics solutions, we thought…

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Advancing your Analytics Technology + Intelligence

Posted by Steve Parker, Jr. (@sparkerjr)

analytics

Most companies are now aware that analytics implementation on their websites is a good idea. But there are varying degrees of analytics that perhaps you have not considered yet. 1. Analytics Implementation: As I mentioned before, many decision-makers realize that this is an imperative part…

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