So, you’re data-driven. Your company speaks the language of data and has a full-blown analytics set up tracking every piece of your digital marketing efforts. You test. You optimize. You can measure ROI. You can talk the talk and walk the walk. Now what? Below…

As marketers, we are accountable for every dollar we spend. We’re tasked to tie spent dollars to ROI, and we connect the dots with data. Data is all around us, and – by itself – it’s a commodity; the value comes in the analysis. Without…

For any company looking to gain true business intelligence and compete in an increasingly digital world, utilizing a data analytics solution is crucial. For those of you already using Omniture (Adobe’s Digital Marketing Suite) for business analytics and search management, you already have a huge…

Mobile apps are becoming an essential step in targeting and engaging with mobile customers. MediaPost found 91% of the top 100 brands have a presence in at least one of the major mobile application markets. Additionally, these brands have more than 300,000 mobile apps available…

‘Doing’ is not strategic insight. Just because something is measurable does not mean it is accountable. If you are reading this and don’t own a smartphone, you might as well stop right now. You won’t understand nor can you be helped at this point –…