Category: Automotive Industry

Automotive + Mobile: New Statistics

Posted by Steve Parker, Jr. (@sparkerjr)

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In a recent study, eMarketer predicted that by 2017, more than one-third of all cars will have integrated mobile systems in them. This extends beyond just connecting to a smartphone’s Bluetooth, too. These cars will offer embedded Internet connectivity. But other than the car actually…

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3 Tips to Drive Engagement on Automotive Social Channels

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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No matter what social channel your brand is trying to capitalize on, use these quick tips to get ahead in the automotive industry. 1. Education + Information Many consumers look to the Internet not only for good deals and coupons, but to learn. Sure, they…

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2012 Automotive Consumer Insights

Posted by amber

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Levelwing Co-Founders Steve Parker, Jr. and Jeff Adelson-Yan have been a part of the automotive industry vertical for a number of years now. The automotive consumer behavior is heavily influenced by outside factors like gas prices, weather and the overall economy. Since 2008, the automotive…

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Maximize Automotive Marketing Dollars with ROI Analysis

Posted by Steve Parker, Jr. (@sparkerjr)

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CEOs have reported recently that their digital media reports lack ROI analysis. This is something we hear often from potential clients. It’s because many agencies do not know how to analyze big data from an online capture or how to implement strategies that will increase…

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Automotive Marketing: Consumers Shop for Cars Using Dealership Reviews

Posted by Steve Parker, Jr. (@sparkerjr)

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You’ve no doubt heard about the impact reviews are making across almost all digital channels. SEO rankings are constantly being influenced by reviews (or lack thereof). Incorporation of reviews into paid ads has been evolving for a couple of years now. It’s important to supply…

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