Category: Big Data

Better Business Through Technology: Logging Processes

Posted by RoryScott

logging process

As a manager, executive or business owner, would you consider not requiring your employees to track their time? The most likely answer is a resounding, “No,” even for exempt employees. The reasons for tracking employee time are numerous; a few might include payroll (for hourly…

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5 Ways to Win Big in Small Business Marketing This Year

Posted by Lori

shutterstock_152627735

Digital marketing is not a one size fits all strategy; we understand that owning and/or operating a small business comes with its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. With nearly one month down and 11 to…

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Digital Analytics: The Good, the Bad and the Ugly

Posted by Chase Bruch

good bad and ugly

Consumers are researching, comparing and purchasing online now more than ever. As we move into a new year it’s a good time to reflect on how digital success is measured, what works and what doesn’t.   There is a theme throughout the digital environment of a…

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Data Nuggets from the Future of Digital 2013

Posted by Lori

golden nuggets

As difficult as it is to believe, the digital medium is now more than 25 years old – and not going anywhere anytime soon! When it comes to advertising specifically, digital continues to grow in prominence, accounting for roughly 25% of total ad spend. If you’re…

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Return on Ad Spend for All!

Posted by Chase Bruch

Revenue Matching

The digital advertising space is a competitive and technically advanced industry. Trends change at the speed of technological progression, yet one objective remains fixed: Accountability for Ad Spend. For many companies, one of the greatest aspects of digital marketing is the ability to track ad…

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