Category: Branding

Wait, That’s an Ad?

Posted by Suhani Shah


Consumers have become accustomed to it on Facebook, Twitter and even search engine result pages. Now, it’s unfolding on Instagram, LinkedIn and beyond. The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t…


Why Google’s Broken Promise Could be a Good Thing

Posted by Sean Ryan

broken promise

It was nearly 10 years ago that Marissa Mayer, then VP of Search Products and Experience for Google, committed to never letting Google turn into a website that jams as many seizure-inducing banner ads into a jigsaw puzzle-like arrangement around what is actually important: the…


How to: Showcase Your Business With an Explainer Video

Posted by Lori

explainer video

As we are all aware by now, video is the catch-all trend going into 2014. And with good reason – nearly half of people recently surveyed said they would be more likely to seek additional information about a brand or service after seeing it in an online video than…


The One Tool Every Social Marketer Needs

Posted by ToriTheiss

mobile camera

When many brands think about social marketing, they often think of splashy images and elaborate campaigns. While social marketing does require a well thought out strategy, when it comes time for deployment, social posts do not have to be overly complicated or elaborate. In fact,…


Why Marketers Love Memes

Posted by Lori


Even if you’ve never heard the word meme, chances are, you’re already pretty familiar with several of the Internet’s recent sensations: Planking, the Harlem Shake, The Most Interesting Man in the World, or this author’s favorite: Grumpy Cat. So you may be asking yourself, ‘What are…

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