Category: Channels

Keeping up with Paid Search: Review Extensions

Posted by Jeff Breunsbach


Back in October, Google rolled out third-party review extensions to all advertisers, releasing it from beta.  These extensions serve to provide advertisers with the ability to show potential users endorsements from reputable publications.  Within the Google AdWords online interface these are now accessible under the…


Keys to a Successful 2014 Content Marketing Strategy

Posted by Christina Hensch


The Internet provides incredible opportunities to distribute content and reach your desired audience. The hardest battle, however, is figuring out how to consistently stay in front of this audience. Every day great content goes unread because it lacks a solid strategy. That is why promotion…


Wait, That’s an Ad?

Posted by Suhani Shah


Consumers have become accustomed to it on Facebook, Twitter and even search engine result pages. Now, it’s unfolding on Instagram, LinkedIn and beyond. The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t…


Facebook Advertising Influence on Paid Search Success

Posted by ToriTheiss


In recent years, Facebook advertising has experienced growth not only in the sheer number of advertising options, but also in the amount of dollars that are spent on this platform. As it’s grown, many marketers have wondered – what’s the value of advertising on this…


Data Nuggets from the Future of Digital 2013

Posted by Lori

golden nuggets

As difficult as it is to believe, the digital medium is now more than 25 years old – and not going anywhere anytime soon! When it comes to advertising specifically, digital continues to grow in prominence, accounting for roughly 25% of total ad spend. If you’re…

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