Jennifer Healan, group director-Integrated Marketing Content at Coca-Cola, has come out to speak about the success of the company’s Super Bowl social strategy and resulting integrated marketing campaign, dubbed the Polar Bowl. The Polar Bowl consisted of two of Coke’s beloved polar bears hosting their…

In a time when the SERPs seem to get more and more cluttered with information, filters, segments and ads, Bing has decided to update its look. It is dramatically cleaner than the old Bing. Here are some of the features that Bing has updated: •…

Before now, AdWords phenoms have had to list paid search keywords to encompass common misspellings and close variant keywords. Keywords like “red chaisr” would not match out to “red chairs,” even though they were clearly typos. Google’s team has recognized that about 7% of search…

When we at ASQ come across a webinar that provides innovative tools that can be integrated into digital marketing strategies, we’ll share our industry research legwork with you. We recently viewed Google’s “Gear Up for Spring: Auto Parts Webinar” and pulled the following automotive marketing takeaways…

Banner ads are everywhere and consumers see them constantly. Marketers have to step outside the 300 by 250 box and do something remarkable and different in order to encourage consumers to click their display ads. Here are five tips for adding value to your banner…