Home goods faced a serious problem when we all got online. After all, products like textiles and paints relied on the ability for the consumer to look and touch to be persuaded into buying. The reality was that these products and the brands that represented…

Display ads can be costly if not executed properly: there’s the creative, the copyrighting, media planning/buying and then management. So it doesn’t make sense when people halfheartedly throw together a display campaign of any kind–especially remarketing. The audience you should be targeting in your remarketing…

With just a few weeks left in the regular season, teams are starting to stake their claim for playoff greatness.  And as the Texans and Falcons know, it’s never too early to start planning your strategy for the biggest game of them all: the Super…

The Discovery Channel’s Shark Week turns 25 this year and they are pulling out all the stops in celebration. Over the years, Shark Week has taken on new life. In 2000, they debuted a Sharks 3D episode. Last year, the channel’s ads used Lady Gaga’s…

Data and creative may seem like they live on separate sides of the office, but when used together they can help create a stronger relationship with consumers. Your designers can create the most technologically savvy website or the most innovative design, but if it doesn’t…