Category: Creative Strategy

3 Tips for Mobile Email Marketing

Posted by Lori

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…

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The Website Feature that Never Goes out Of Style

Posted by Lori

userexperience

So you’re building a new website?  Or maybe you’re looking to revamp your current site with a fresh design and some new custom features? Regardless of all the new bells and whistles out there to consider, there’s one thing that never goes out of style…

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The Virtual + Visual: Paint your Home Online

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

behr

Home goods faced a serious problem when we all got online. After all, products like textiles and paints relied on the ability for the consumer to look and touch to be persuaded into buying. The reality was that these products and the brands that represented…

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Improve Profitability of Remarketing Campaigns

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

target

Display ads can be costly if not executed properly: there’s the creative, the copyrighting, media planning/buying and then management. So it doesn’t make sense when people halfheartedly throw together a display campaign of any kind–especially remarketing. The audience you should be targeting in your remarketing…

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Super Bowl or Bust: Preparing for Campaign Greatness

Posted by Lori

Super Bowl XLVII

With just a few weeks left in the regular season, teams are starting to stake their claim for playoff greatness.  And as the Texans and Falcons know, it’s never too early to start planning your strategy for the biggest game of them all: the Super…

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