In order to be data-driven, marketers have to be able to successfully convey their intelligence based insights to their clients.  The hard earned results of data mining and analysis are wasted if they cannot be communicated clearly with an action plan that your clients can…

Come on, you know it, I know it and everyone else knows it too.  Let’s just be honest and call a spade a spade. Creative Awards in the ad industry lack true accountability, credibility and fail to prove they have provided any success in the…

Creative v SEO When developing a strategy for optimizing a webpage for search, as well as visitor experience, an SEO will inevitably run into a difference of opinion with those who are developing a creative strategy for a webpage.  I find that the only way…

Regardless of where drivers are going on their summer road trips, or who they are going with, a smart phone will be in practically every car. With the increases in mobile search activity, the need to optimize websites and advertising campaigns to capitalize on the…

5 Questions to Ask Yourself Today When you think of highly successful people, only a small handful were born with extreme talent or opportunity.  In fact, according to Peter Drucker in his essay Managing Oneself in the Harvard Business Review, everyone has the potential for…