Category: Education Industry

Reaching Prospective Students with LinkedIn University Pages

Posted by ToriTheiss

university pages

Very recently LinkedIn lowered the age requirement for joining the platform from 18 to 13 years old. Though some individuals may object to the younger demographic participating on the platform, this change, which coincides with LinkedIn’s launch of University Pages last month, presents a great…

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Education Marketing: Overcome Challenges, Capitalize on Trends

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

edu

We are at a time of big transition for the higher ed industry. There are several trends that are contributing to both positive and negative perceptions of higher learning. Here are a few ideas about how to utilize digital platforms + tools to overcome new…

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How Leveraging Big Data Can Help Educational Institutions

Posted by Steve Parker, Jr. (@sparkerjr)

inbound-marketing-takes-over-higher-education

Marketing an educational institution comes with its own set of unique challenges. We will focus on three of the most prevalent goals of higher education institutions: 1) garner more fundraising dollars or government grants, 2) appeal to a larger (and/or more accomplished) student population, 3)…

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7 Ways to Use Facebook Marketing in Higher Education

Posted by Steve Parker, Jr. (@sparkerjr)

campus life

Current and prospective college students spend a great deal of time on Facebook, so it only makes sense to use it as a platform for marketing in higher education. Universities appear to agree – in a study performed by UMass at Dartmouth, 98% of universities…

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Social Media in Higher Education: The Top 10 U.S. Colleges

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

college campus

When U.S. News released its list of top ranking schools in the country for 2012, Mashable decided one important factor was left out of the rankings: how socially connected is each school? So they examined the top 10 schools and analyzed their social media presences…

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