Marketing an educational institution comes with its own set of unique challenges. We will focus on three of the most prevalent goals of higher education institutions: 1) garner more fundraising dollars or government grants, 2) appeal to a larger (and/or more accomplished) student population, 3)…

Current and prospective college students spend a great deal of time on Facebook, so it only makes sense to use it as a platform for marketing in higher education. Universities appear to agree – in a study performed by UMass at Dartmouth, 98% of universities…

When U.S. News released its list of top ranking schools in the country for 2012, Mashable decided one important factor was left out of the rankings: how socially connected is each school? So they examined the top 10 schools and analyzed their social media presences…