Did you know that according to Return Path, 1 in 5 emails never get to their recipient? One reason could be the implementation of content filtering. Content filtering allows more control than just blocking certain IP addresses. Therefore, it is possible that your email marketing…

Inspired by the recent Email Marketing white paper, we are going to give you the short-form version of the our email marketing insights. These tips are great for those who have not yet begun an email marketing campaign and those who have been managing lists…

A new study has the 2012 benchmarks for email marketing, and the results are mixed. While open rates are down year over year, click-through rates have risen. It seems that getting people to open emails may be getting more difficult, but once they do, content…

It appears Google is testing a new ad format that would allow marketers to integrate email marketing initiatives into paid search ads. The new format would work like this: when a user performs a Google search for your specific brand, your paid search ads will…

Email marketing provides a way to reach your customers, encouraging them to click a link from your email and transfer to your website. Unfortunately, successfully transferring someone to your website does not guarantee they will convert. Even more unfortunate, without proper optimization and testing of…