Category: Email Marketing

3 Tips for Mobile Email Marketing

Posted by Lori

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…

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Capitalizing on 2014’s Top Client Buzzword

Posted by Lori

relevance

As we dive headfirst into November, a lot of recent conversations within our firm have surrounded 2014 planning and strategic digital marketing recommendations for the coming year. One resounding theme we have heard from our clients is a desire to create more personalized experiences for…

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Email’s Role in Online Shopping

Posted by Lori

online shopping

In just the last six months, email open rates have increased 80% on mobile and tablet devices, according to a recent infographic produced by Optimind Technology Solutions, indicating that email clearly still has a place in today’s increasingly fragmented digital world. Additionally, the average return on…

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Content Tips for Better Email Marketing Delivery

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

spam

Did you know that according to Return Path, 1 in 5 emails never get to their recipient? One reason could be the implementation of content filtering. Content filtering allows more control than just blocking certain IP addresses. Therefore, it is possible that your email marketing…

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6 Best Practices for Email Marketing

Posted by amber

email marketing pov

Inspired by the recent Email Marketing white paper, we are going to give you the short-form version of the our email marketing insights. These tips are great for those who have not yet begun an email marketing campaign and those who have been managing lists…

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