Category: Fashion & Apparel Industry

Publishing & Fashion Marketing Break into Mobile Gaming

Posted by Jeff Adelson-Yan (@jeffadelsonyan)


While fashion marketing in the publishing industry is an exciting field to be a part of, the pressure to produce creative, fresh, and fashion-forward content can be stressful. Conde Nast is taking a creative risk by releasing a mobile game demo called Fashion Hazard, sure to…


Retail Marketing: Store Uses Real-Time Facebook Likes to Influence Sales

Posted by Steve Parker, Jr. (@sparkerjr)

via VentureBeat

I love seeing a brick-and-mortar store utilize its brand persona on Facebook to leverage real-world sales. C&A Brazil, a Brazilian clothing store, is taking fashion retail marketing to a whole other level by displaying real-time Facebook likes on its product hangers. While others remain skeptical about…