In the last few months, we have observed a more cautious credit card industry. Since the economy has slowed, so has the marketing initiatives for credit cards. Mintel has reported a large decrease in direct mailers, which could signify an industry-wide move to digital. Consumers…

It should come as no surprise that the finance industry is leading the mass expansion of mobile advertising budgets when one discovers that 80% of financial consumers use a smartphone. But toward what objectives are these financial companies optimizing their ad campaigns? Since financial mobile…

When you think of exciting and innovative social media campaigns, financial institutions and bank marketing probably doesn’t come to mind. And although the financial and banking industry is often restricted by regulations that shape most external communication, Facebook marketing provides a great way for institutions…