Category: Food & Beverage Industry

The Importance of Strategic Pricing in Alcohol Sales

Posted by Steve Parker, Jr. (@sparkerjr)

champagne

Alcohol sales are one thing that has not been heavily impacted by the shaky economy, a fact reported by many (including CNN Money) since 2008. As one economist put it, “I wouldn’t call it recession-proof… But people will continue to drink, regardless.” So what might…

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Restaurant Loyalty Rewards Huge Opportunity for Data Capture

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

browse

In an emerging trend, quick service restaurants are using loyalty rewards to entice their customers to return. Starbucks pioneered the loyalty rewards program in quick service just a few years ago, and today, registered gift cards account for 25% of all transactions at the nationwide…

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Foursquare’s New Location-Based App to Include Coupons

Posted by Steve Parker, Jr. (@sparkerjr)

via foursquare

Foursquare has announced it will be launching a new location-based app in June that will incorporate a new platform, allowing merchants to verify their accounts and offer new and returning customers customized coupons. Foursquare’s CEO, Dennis Crowley, said in a statement that the company is…

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Coca-Cola’s ‘Polar Bowl’ Integrated Social Strategy and Traditional Marketing

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

via ABC News

Jennifer Healan, group director-Integrated Marketing Content at Coca-Cola, has come out to speak about the success of the company’s Super Bowl social strategy and resulting integrated marketing campaign, dubbed the Polar Bowl. The Polar Bowl consisted of two of Coke’s beloved polar bears hosting their…

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[STUDY] Restaurant Digital Marketing Standards are Shockingly Low

Posted by Steve Parker, Jr. (@sparkerjr)

restaurant-marketing-standards

The best way to get in front of consumers is with a comprehensive marketing strategy, integrating digital marketing initiatives with offline efforts and creating a consistent brand identity across the board. We say this every week, but it seems some industries still haven’t caught on….

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