Category: Food & Beverage Industry

New Ambiance Search Engine for Restaurants & Bars Personalizes Your Social World

Posted by Steve Parker, Jr. (@sparkerjr)

hoppit-bar-marketing

Whether you are traveling, have recently moved to a new city, or are just in the mood to try a new restaurant or bar, your search for the best place to go usually starts online. By jumping on your laptop or mobile phone, it’s easy…

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New Site Provides Food Marketing Resource, Strengthens Local Food Movement

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

local-food-marketing

There is a recent online development supporting the local food movement in a site called Real Time Farms. The website allows users to find out the origins of their food by tracking a farm’s produce and following its path to the consumer’s plate. Committed to…

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How to Market a Restaurant: Local Search Beats Newspapers as Top Source for Info

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

restaurant-marketing

When developing your restaurant marketing strategy, it’s crucial to know where your target audience is looking for information about restaurants like yours. So even if you understand how to market a restaurant, you aren’t ready until you know where to begin focusing your restaurant marketing…

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Facebook for Restaurants: Why It’s an Integral Part of Your Marketing Strategy

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

facebook-for-restaurants

Today’s digital landscape has changed consumer behavior. The consumer/brand relationship is now a social, interactive experience online – and that includes those in the food & bev industry. Whether your restaurant is part of a national chain or a mom-and-pop shop, there are countless reasons…

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