Category: Healthcare Industry

3 Consumer Trends to Watch: Over-the-Counter Medicines

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

consumer trends

Over-the-counter medications marketing isn’t simple. It’s a crowded industry and there are a lot from which the consumer can choose. These three emerging trends can be applied to more than just over-the-counter medication, however. They speak to overarching themes in all retail and we can…

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Google’s New Statistics on Cold + Flu Searches

Posted by Steve Parker, Jr. (@sparkerjr)

cold + flu searches

Google released a healthcare infographic this month that detailed the amount of cold + flu searches, presenting the opportunity for healthcare businesses to capitalize on these search volume peaks. According to Google, people in the U.S. get 1 billion colds a year, which is about…

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Weight Loss Programs Get Mobile

Posted by Steve Parker, Jr. (@sparkerjr)

weight watchers app

Long gone are the days when you went to “meetings” for weight loss and stood on a scale having a worker announce your weight and gain or loss from the previous week. Now, weight loss programs have gone completely mobile. But how are they taking…

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What Sharecare Means for your Healthcare Marketing Strategy

Posted by Steve Parker, Jr. (@sparkerjr)

sharecare

We’ve reported before about how healthcare professionals use social media to connect with patients, disseminate information and monitor social media to predict trends. But there is also the social + mobile revolution occurring where people want to share symptoms, pictures, diagnoses, medicines, etc. in order…

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Improving Strategy for Health + Fitness Clubs

Posted by Steve Parker, Jr. (@sparkerjr)

gym

While Health + fitness clubs have unique obstacles and problems when it comes to their marketing initiatives. Companies, both novice and veteran, may have trouble finding the adequate volume of clientele, setting membership pricing, finding opportunities for improving business efficiency, setting hours and class schedules,…

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