Appliance marketing generally focuses in one of two categories: the technology or the consumer. The Technology The latest and greatest fridge has a new computer on the front that essentially acts as a brain. It will remind you of your shopping list and when your…

Home goods faced a serious problem when we all got online. After all, products like textiles and paints relied on the ability for the consumer to look and touch to be persuaded into buying. The reality was that these products and the brands that represented…

When it comes to advertising to women, many marketers harbor misconceptions about who this demographic really is, what they’re interested in and how much influence they wield over purchase decisions. Brands whose products/services are generally considered male-oriented tend to avoid marketing to women when, in…

Large or small, when disasters happen, people need help fast. Potential customers are actively using search engines to help regain control after a disaster strikes. Capture qualified consumers searching for your home and commercial services on personal computers and mobile phones by including local paid…