Asking Smarter Questions’ own Steve Parker, Jr. talks to Jingle Punks CEO Jared Gutstadt about the evolution of making music in the digital age. As Gutstadt puts it, “digital has been the most disrputive–in a good way–element of the entire industry.” Check out the interview…

By 2030, all Baby Boomers will have turned 65. Many health marketing are scrambling to find ways to target these older adults on the internet for all of their healthcare needs. However, older adults are one of the least likely groups to have internet access….

It should come as no surprise that the finance industry is leading the mass expansion of mobile advertising budgets when one discovers that 80% of financial consumers use a smartphone. But toward what objectives are these financial companies optimizing their ad campaigns? Since financial mobile…

As I mentioned in a recent post, the International Olympic Committee (IOC) is busy at work, creating a presence on multiple social media marketing channels for Olympics enthusiasts to get more involved in this summer’s spectacular in London. Marketing for the Olympics can’t be easy,…

Unless you’ve been living under a rock, you’ve probably heard mention of the hit mobile app Angry Birds, the game that has already resulted in one billion downloads, according to the Wall Street Journal (not to mention countless hours of lost productivity). Recently, the popular mobile…