Lesson: If you use the word ‘but,’ you are focused on the negative. Last week I got a call from a friend and digital industry veteran with a question. “Steve, what makes for a partnership?” The voice of Samuel L. Jackson a la Pulp Fiction…

Every January marketers get giddy, knowing a bevy of Super Bowl commercials are just around the corner. And every year the dominating questions remain the same: Which commercial will be the funniest? Which commercial will be the biggest online? It may as well be a…

We’re often asked to take our digital marketing know-how and break it down for businesses just entering this digital advertising arena.  Here’s one such piece we’ve shared with clients that takes a look at both the architecture of paid-search campaigns and shares a bit more…

According to our friends over at Nielsen and Yahoo!, mobile could be making some big leaps into the shopping realm this year. The recent research suggests that while only a 5th of mobile users currently shop using their mobile devices, respondents are highly interested in…

Very few things in business and marketing are as important as creating and continually optimizing consumer “funnels.” While this is largely a rather laborious and data driven process that doesn’t rightfully get the attention it deserves, tough economic times serve as a reminder to me…