What becomes of the agency in our new data-driven economy?  The conversation continues to persist over the role of the agency in the current media environment.  Arguments flair over creative vs. media (see: What Comes First – Creativity or Data?), media vs. content, content vs….

As Father Time’s clock ticks closer to the start of 2011, our nostalgia for the past year grows.  Personally 2010 was an excellent year and on the whole the year saw positive growth for data-driven marketers. “The interactive advertising sector continued to post record results,”…

In case you’ve been living in a van down by a river for the past fifteen years, here’s a news flash: you can buy stuff on a thing called the internet and more importantly, it’s the most online shopping-est time of the year! According to…

A new study from eMarketer suggests marketers need to keep the minority demographic in mind as they create 2011 budgets. Both Hispanic internet users and African American internet users are significantly on the rise and it would benefit data-driven marketers to consider this when developing…

  Over 80% of retailers will feature customer reviews by the end of 2010 according to eMarketers new report, “Customer Product Reviews: The Next Generation.” By looking at the data from this report and PowerReviews we can see that consumers are putting more and more…