Category: Industry Verticals

Tick, tick, boom! Boomers spend the most on tech according to data-driven studies

Posted by Steve Parker, Jr. (@sparkerjr)

baby boomers spend more on technology

    Data-driven marketers should be aware that Baby Boomers spend the most money on technology. Never underestimate the generation that brought us the Beatles, the women’s movement and Woodstock. They may be entering the AARP discount years, but that’s not going to slow them…

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Asking Smarter Questions in a Data-Driven World: It Starts with Limiting Assumptions

Posted by Steve Parker, Jr. (@sparkerjr)

asking smarter questions data-driven marketing

How do you prove growth? We all want to show growth in our jobs and business units.  The CEO and Board of your company demand that growth move forward.  So, how do you prove growth?  You start by benchmarking your intelligence. I’ll define benchmarking intelligence…

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Aloha! 6 Important Stats for Data-Driven Travel and Destination Marketers

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

Important Stats for Data-Driven Travel and Destination Marketers

  The web continues to be the single most important tool for not only travel planners, but travel and destination marketers and if you fall into the latter category, carefully consider the following 6 statistics… How should you best leveraging this dominating medium to win…

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Think Global – Data-Driven Marketers should make sites Globally-Friendly

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

data-driven marketers must make sites global

The only way to work in the global economy is to have a globally-friendly website. It’s a small world after all, or so the song goes and it really is within the borderless world of the internet. A website is not tied to any national…

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Integration: Resistance is Futile for Data-Driven Marketers

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

integrated marketing data-driven marketing

Though daunting, embracing integrated marketing strategy is the key to success in today’s shifting marketing paradigm. We live in a changing communication model. Consumers expect personalized advertisements on multiple platforms. The days of families receiving a message together while seated in front of an episode…

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