Category: Industry Verticals

Automotive Marketing Trends: Digital Media and Mobile Ads

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

digital-media-automotive-marketing

In the past, automotive marketing has always been behind when it comes to taking advantage of digital media and mobile ads. According to Borrell Associates’ latest report, this trend is about to change. The report shows the auto industry’s use of print, radio, and direct…

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Social Media for Hotel Marketing: What Your Guests Really Want

Posted by Steve Parker, Jr. (@sparkerjr)

hotel-marketing-social-media

At this point, most businesses have accepted that social media is a necessary part of their marketing strategy. The travel and tourism industry is jumping on board, reaping the benefits from this free, word-of-mouth digital advertising. Social media for hotel marketing is a critical way…

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Automotive Industry Marketing & Social Content Strategy

Posted by Steve Parker, Jr. (@sparkerjr)

GM pulls facebook paid ads

GM was scrutinized when it infamously declared that the company would no longer be running Facebook ads. Instead, GM said, its social content strategy would shift focus to creating conversation among communities across all of their brand pages (Chevy, Buick, GMC and Cadillac). GM cited…

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Entertainment Marketing & Social Strategy: Take a Tip from ‘Idol’

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

entertainment-marketing-social-strategy

Social media has not only provided TV shows with a venue for participating in the digital sphere, but it’s actually created an online environment in which, when properly executed, entertainment marketing initiatives for TV shows can actually thrive. Take “American Idol,” for example. To increase…

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Automotive Industry Leads Brand Engagement on Google+

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

best engagement by industry on google plus

Simply Measured has released a report stating that Google+ brand page adoption and engagement is on the rise as of May. Among the top 100 brands worldwide, 43% of brands posted 3 or more times a week at the time of the report, as opposed…

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