Category: Industry Verticals

Retail Marketing: Store Uses Real-Time Facebook Likes to Influence Sales

Posted by Steve Parker, Jr. (@sparkerjr)

via VentureBeat

I love seeing a brick-and-mortar store utilize its brand persona on Facebook to leverage real-world sales. C&A Brazil, a Brazilian clothing store, is taking fashion retail marketing to a whole other level by displaying real-time Facebook likes on its product hangers. While others remain skeptical about…

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Digital Marketing Webinar Insights: Gear Up for Spring – Auto Parts

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

auto-parts-marketing

When we at ASQ come across a webinar that provides innovative tools that can be integrated into digital marketing strategies, we’ll share our industry research legwork with you. We recently viewed Google’s “Gear Up for Spring: Auto Parts Webinar” and pulled the following automotive marketing takeaways…

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[INFOGRAPHIC] How People Search for Health Information Online

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

how-people-search-healthcare-marketing

Remember the days when you had to physically go in to see your doctor or call in to the physician’s office, leave a message with the front desk and then wait days for a response when all you needed was a quick answer to your…

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New Ambiance Search Engine for Restaurants & Bars Personalizes Your Social World

Posted by Steve Parker, Jr. (@sparkerjr)

hoppit-bar-marketing

Whether you are traveling, have recently moved to a new city, or are just in the mood to try a new restaurant or bar, your search for the best place to go usually starts online. By jumping on your laptop or mobile phone, it’s easy…

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Marketing to Women: Surprising Stats Show Purchasing Power & Influence

Posted by Steve Parker, Jr. (@sparkerjr)

marketing-to-women

When it comes to advertising to women, many marketers harbor misconceptions about who this demographic really is, what they’re interested in and how much influence they wield over purchase decisions. Brands whose products/services are generally considered male-oriented tend to avoid marketing to women when, in…

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