Category: Industry Verticals

[INFOGRAPHIC] Travel Marketing & Today’s Socially Connected, Tech Savvy Consumer

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

travel-marketing-infographic

Now more than ever, consumers are moving to digital channels for everything from shopping and dating to researching and education. Providing people with a constant connection to the digital world, the explosion of social media and technology has forever altered the way we travel, as…

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Social Sharing Buttons on the Rise within E-Commerce Marketing

Posted by Steve Parker, Jr. (@sparkerjr)

e-commerce-marketing

In a recent study, researchers set out to uncover how online retailers are embracing brand personalization by incorporating social communication into their overall e-commerce marketing strategy. Researchers evaluated the product pages of the top 1,000 e-commerce brands to see how many retail marketing sites are…

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Auto Marketing Should Follow Consumers to Mobile, Study Finds

Posted by Steve Parker, Jr. (@sparkerjr)

auto-marketing-trends

[click infographic to view larger image] Like most industries, it appears auto marketing is making a large shift towards mobile. Well, the consumers are moving to mobile, anyway, and any intelligent marketer knows that where the consumers are, so should be your campaign dollars. A…

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New Site Provides Food Marketing Resource, Strengthens Local Food Movement

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

local-food-marketing

There is a recent online development supporting the local food movement in a site called Real Time Farms. The website allows users to find out the origins of their food by tracking a farm’s produce and following its path to the consumer’s plate. Committed to…

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How Mobile is Changing Retail Marketing and Buying Behavior

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

retail-marketing-buying-behavior

Location-based marketing coupons sway consumer decisions Mobile retail marketing has changed (and changed with) consumer buying behavior, but location-based marketing may be the newest addition to this growing trend. A recent study from the Munich Maximillans University suggests customized mobile promotion and marketing can greatly sway…

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