Mobile platforms are a growing trend among consumers. Of the US population, 63% have mobile phones, as compared to 27% of the world that now own smartphones. With this quickly growing trend, the biggest challenge for pharmaceutical marketing pros is staying up-to-date on how this…

If you are involved in a nonprofit organization, you understand the importance gaining awareness has on fundraising and participation levels. And when it comes to organizations like yours, the most cost-effective methods of nonprofit marketing – the better. Social media is perfect for nonprofits and…

When developing your restaurant marketing strategy, it’s crucial to know where your target audience is looking for information about restaurants like yours. So even if you understand how to market a restaurant, you aren’t ready until you know where to begin focusing your restaurant marketing…

The Internet has changed the way we interact with commerce – a trend most noticeable in the travel and tourism industry. Rather than visiting travel agencies, consumers have moved to self-researching online when planning or booking a trip. And as anyone in travel marketing can…

For businesses that create, manage, host and sponsor events, event-focused Twitter hashtags present a new way to measure the value of an event and the content most valuable to attendees. They connect an offline event with its online community, providing a platform for feedback that…