Category: Integration

Call Tracking: Choosing a Technology Provider

Posted by Brent Kahuda

call tracking

Previously we wrote about the virtues of implementing a call tracking program.  Call tracking can be applied to virtually any form of marketing and helps to bring clarity and direction to a marketing plan.  Next, let’s address the considerations you must make when setting up…


Hello, Hello…Is Anybody Out There?

Posted by Brent Kahuda


Call tracking has been around for a long time but to some it still sounds a bit like a dirty term.  Bring up call tracking in a room of business owners and executives, marketing agency reps and consumers and you’re bound to get a variety…


Make Your 2014 Research Resolutions

Posted by Jevans

new years resolution

How was your 2013? Did you run in to a few roadblocks with data? Maybe putting together a report didn’t go as smoothly as you’d hoped? Now is the perfect time to start planning for 2014 and start the new year off with some “healthy”…


Keys to a Successful 2014 Content Marketing Strategy

Posted by Christina Hensch


The Internet provides incredible opportunities to distribute content and reach your desired audience. The hardest battle, however, is figuring out how to consistently stay in front of this audience. Every day great content goes unread because it lacks a solid strategy. That is why promotion…


Facebook Advertising Influence on Paid Search Success

Posted by ToriTheiss


In recent years, Facebook advertising has experienced growth not only in the sheer number of advertising options, but also in the amount of dollars that are spent on this platform. As it’s grown, many marketers have wondered – what’s the value of advertising on this…

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