Earlier this year, a study was revealed on CFO.com regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact the business, but 40% of them said that they didn’t think CMOs were trying to…

Let’s say your brand is hosting, participating in, or simply wants to aggregate conversation about a particular event. Social media is the perfect place to do this, right? Plenty of people are talking about what’s happening in their communities, on the internet or on their…

Super Bowl advertisers Volkswagen, Gildan, Doritos and more have chosen to release their full-length advertisements a few days before the big game. Though this may seem counterintuitive (as people used to wait in anticipation of experiencing the commercials during live play), they are perhaps responding…

In a recent survey conducted by Neilsen, Facebook was shown to have three times more influence when getting people to watch a TV show than Twitter. Additionally, the survey shows that people utilize Facebook updates to talk about TV shows twice as much as those…

Recently, Digiday asked agencies where their clients are cutting back in respect to digital marketing. Many of them side-stepped the question and focused on where clients are increasing spend, but there were a few interesting–and pervasive–points. 1. A mobile focus Almost all of the agencies…