Earlier this year, a study was revealed on CFO.com regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact the business, but 40% of them said that they didn’t think CMOs were trying to…

There are tons of articles out there about being a good leader, and many of us find that the only really good way to accrue knowledge about how to lead people is through experience. As they say, “experience is life’s greatest teacher.” However, I have…

Let’s assume that–since you’re reading this blog–your company aims to be data-driven. But you may not be approaching hiring in the same way. We’ve all seen the conventional model: find a person who has a decent amount of education in a given or related field,…

We’re focusing on health + wellness this month since it’s the new year, and we’re not just talking about business health. The people who comprise businesses have to be happy in order for the business to be a success. Did you know that employees in…

Recently, Digiday asked agencies where their clients are cutting back in respect to digital marketing. Many of them side-stepped the question and focused on where clients are increasing spend, but there were a few interesting–and pervasive–points. 1. A mobile focus Almost all of the agencies…