Category: Marketing Strategy

Promoted Pins 101

Posted by Lori

promoted pin

As Pinterest continues to grow in popularity, so too does the interest in the ability for brands and marketers to advertise on the social platform. While options are still somewhat limited at this time and not available to all advertisers, here is what we do know regarding…


Web Analytics Design Reference – A Must!

Posted by Amy Ard


If you’re familiar with the process of web analytics implementations, you are well aware of the efforts and resources that (should!) go into the setup of an analytics measurement tool. As your website evolves and ownership of reporting and digital measurement can exchange hands, you’ll…


3 Tips for Stellar Pinterest Page Management

Posted by Christina Hensch


Are you wondering how you can better leverage Pinterest to promote your business and grow your brand? It all starts with building your community! Here are some stellar tips that will help you grow your brand’s presence on this platform: 1.     Be Active and Engaging Engage…


Go for Gold: Leveraging Social Media During the Winter Olympics

Posted by Jevans


As everyone dissects the results of the Super Bowl and Seattle’s impressive win over the Denver Broncos, the next big social media sports event is fast approaching with the 2014 Winter Olympics in Sochi, Russia. As we have said previously, the Olympics are an incredibly…


Paid Search: Positively Using Negatives

Posted by Cooper Long

positive negative match

Being a digital marketing firm, we frequently perform audits of paid search accounts. We’ve seen about every way – good and bad – a Google AdWords account can be organized. When it comes to keyword match types, even many basic accounts employ various match types…

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