Whether it’s a tweet, a paid search ad, or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling. With the 24-hour news cycle, and the chance for…

Over-the-counter medications marketing isn’t simple. It’s a crowded industry and there are a lot from which the consumer can choose. These three emerging trends can be applied to more than just over-the-counter medication, however. They speak to overarching themes in all retail and we can…

Our job is to optimize at a rapid rate. The ever-changing landscape of digital ensures that as business analytics + intelligence professionals, we are always on our toes. Since the landscape in which we work is constantly changing, so is our reporting, right? Wrong. Most…

Business owners and their marketing teams are holding themselves back from success. That’s right; it’s them and no one else. That’s because they’re holding fast to easy-to-obtain convenience metrics. So what is a convenience metric? It’s a number that “conveniently” grows and gives the appearance…

Appliance marketing generally focuses in one of two categories: the technology or the consumer. The Technology The latest and greatest fridge has a new computer on the front that essentially acts as a brain. It will remind you of your shopping list and when your…