Business owners and their marketing teams are holding themselves back from success. That’s right; it’s them and no one else. That’s because they’re holding fast to easy-to-obtain convenience metrics. So what is a convenience metric? It’s a number that “conveniently” grows and gives the appearance…

Display ads can be costly if not executed properly: there’s the creative, the copyrighting, media planning/buying and then management. So it doesn’t make sense when people halfheartedly throw together a display campaign of any kind–especially remarketing. The audience you should be targeting in your remarketing…

Did you know that 49% of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of people are worried about how their data will be used, many…

You’ve no doubt heard the phrase “the buck stops here.” And that’s what many people may think when they have successfully completed a marketing campaign. They look over the metrics and say things like “this campaign garnered 40% more clicks than last year’s” or “there…

With the impending New Year, many people are discussing what they can do differently in 2013. This is a best practice, as most people want to improve each quarter and year in their marketing campaigns and other business initiatives. Therefore, we have compiled a list…