In 2009 Google’s Chief Economist Hal Varian said, “The sexy job in the next 10 years will be statisticians.” He added: “I’m not kidding.” We could not agree more and thanks to a recent article from Think Quarterly, we now have real evidence to back…

Imagine you are the owner of a brick and mortar store and you want to find more information regarding the behavior and actions taken by customers in your store. Perhaps you want to measure the amount of customers entering your store through the front door…

It’s no secret that we love a good infographic around here. Love it. But when you pair an infographic with interactive video, whew, be still our beating hearts! We’ve come across one such fantastic interactive video infographic today that should speak to data-driven marketers everywhere….

Bounce Rate is a poor performance metric for data-driven marketers. Yes, I said it. Add bounce rate to the growing list (along with time spent on site, page views, etc.) of poor or deceptive performance metrics when measuring the level and quality of engagement of…

As a business owner and marketer, I can think of no greater right of passage than to truly let go of “faith” in lieu of empirical evidence. For those of you who have been transformed, seen the data “light”, I congratulate you. For those of…