In case you’ve been living in a van down by a river for the past fifteen years, here’s a news flash: you can buy stuff on a thing called the internet and more importantly, it’s the most online shopping-est time of the year! According to…

Sorry love birds, bad news. Your sweetie could be saying Sayonara to you in a month. According to Facebook data, December is a dumping ground for, well, getting dumped. Thanks to the good people at Business Insider we caught this chart today (see above) which…

In a recent post on Adobe’s Industry Insights Blog, Brent Dykes explores the differences between Reporting and Analysis and digs deeper into what both processes mean to data-driven marketers. In his post, he reminds us that in order for reporting and analysis to be valuable,…

When making website revisions, the most important thing to remember is to continually test different versions of your website and collect data to determine optimal website composition.   Even if a website works extremely well over a few months, there are adjustments that can be made…

Recent data indicates that Facebook ‘Likers’ are more engaged, active and connected which is why they are good for data-driven marketing. This alleviates some questions that may have arisen when Open Graph rolled out in April about whether or not it was too creepy, even…