Category: Mobile

3 Tips for Mobile Email Marketing

Posted by Lori

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…

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Meet Mobile’s Favorite Sidekick: Moms Dominate Smartphone Usage

Posted by Lori

moms dominate smartphone usage

Some might say that 2013 was The Year of Mobile with nearly every vertical experiencing growth in this area, both in terms of consumer usage and advertising spend in order to reach these audiences. While the increased dependence upon mobile devices likely comes without shock,…

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5 Ways to Win Big in Small Business Marketing This Year

Posted by Lori

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Digital marketing is not a one size fits all strategy; we understand that owning and/or operating a small business comes with its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. With nearly one month down and 11 to…

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Hello, Hello…Is Anybody Out There?

Posted by Brent Kahuda

old-phone-1422832-m

Call tracking has been around for a long time but to some it still sounds a bit like a dirty term.  Bring up call tracking in a room of business owners and executives, marketing agency reps and consumers and you’re bound to get a variety…

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Email’s Role in Online Shopping

Posted by Lori

online shopping

In just the last six months, email open rates have increased 80% on mobile and tablet devices, according to a recent infographic produced by Optimind Technology Solutions, indicating that email clearly still has a place in today’s increasingly fragmented digital world. Additionally, the average return on…

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