Digital marketing is becoming an increasingly large portion of nonprofit marketing. With methods extending into every corner of the Internet, including search engines, social media, blogs/forums and paid advertising, it is easier than ever to share your message with the world. Since the main goals…

The Collective for Good is a new initiative that brings together buyers and sellers of digital media for a great cause. A brain child of David Herscott from NetX and Steve Parker, Jr. of Levelwing, the idea for The Collective was born at the 2011…

Paid search marketing is an incredible way to get the message out about your nonprofit. With 90% of adults using search engines to find information and 54% of those using a search engine every day, it’s a great way to make your business visible to…

In the spirit of Thanksgiving weekend, we would like to pause our regularly scheduled data insights to spotlight a great charity that is dear to our hearts. Meals on Wheels is committed to ending senior hunger in the United States by preparing and delivering meals…

Adam Garone, Founder and CEO of Movember, jokes that Movember was merely founded by several blokes in a mustache-growing challenge for the month of November in an effort to bring back the glorious ’70s mustache that had dominated the decade. Indeed, back in 2003, “before…