Marketers like to say that social media is a great way to reach customers who are looking to purchase, but the truth is that it takes much more than a few lines of copy to sell a product these days. And at every level of…

The International Olympic Committee had released social media guidelines to its athletes competing in the games. This comes after a social media ban was imposed on two Australian Olympic athletes for tweeting inappropriate pictures (the two posed holding guns on a training trip). It shows…

You’ve no doubt heard the buzz words “online reputation management.” You’ve heard that many companies do it, but you’ve always wondered how or to what degree. A recent study even published that the majority (53%) of B2C companies use social media to “track and follow…

Attention retailers, restaurants, hotels and more: Google Places are no more. Instead, Google has announced its new Google+ Local component will be replacing Places. Is this an important piece of the local search results puzzle that local businesses do not want to miss out on or…

It’s not enough to be everywhere your customers are and expect to build customer relationships. Signing up for social networks is a start, but you need to have a good consumer response strategy to actually connect with your consumers. One article mentioned the following ways…