Category: Pharmaceutical Industry

Healthcare Marketing: Social Listening + Predictive Analysis

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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In a society where social media (especially Twitter) is bursting with our every thought and (literal) status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like flu season. In fact, Sickweather proclaimed that flu season began…

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Healthcare Marketing and the Internet: To Reach Older Adults, Target Caregivers

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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By 2030, all Baby Boomers will have turned 65. Many health marketing are scrambling to find ways to target these older adults on the internet for all of their healthcare needs. However, older adults are one of the least likely groups to have internet access….

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Pharmaceutical Advertising Spending Shifts to Digital

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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At an incredible rate, health and pharmaceutical marketing budgets are moving in the direction of online advertising. In 2010, eMarketer issued a report predicting online pharmaceutical advertising spending would rise to $1.52 billion by 2014. Delayed by the Food and Drug Administration’s marketing guidelines, the…

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[INFOGRAPHIC] How People Search for Health Information Online

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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Remember the days when you had to physically go in to see your doctor or call in to the physician’s office, leave a message with the front desk and then wait days for a response when all you needed was a quick answer to your…

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Pharmaceutical Marketing Still Lacking in Responsive Web Design

Posted by Steve Parker, Jr. (@sparkerjr)

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Mobile platforms are a growing trend among consumers. Of the US population, 63% have mobile phones, as compared to 27% of the world that now own smartphones. With this quickly growing trend, the biggest challenge for pharmaceutical marketing pros is staying up-to-date on how this…

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