Category: Pharmaceutical Industry

How to Take Advantage of YouTube for Healthcare Marketing

Posted by Steve Parker, Jr. (@sparkerjr)

Green apple.

The way consumers interact with the healthcare industry is changing: most noticeable is the recent shift to consumers seeking advice on how to identify, control and treat their health from online, non-medical personnel and facilities rather than healthcare professionals and pharmacists. With this relatively recent…

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Study: Mobile Will Be Key to Healthcare and Pharmaceutical Marketing in the Near Future

Posted by Steve Parker, Jr. (@sparkerjr)

tablet

In recent years, the digital frontier has allowed patients and practitioners to take healthcare and pharmaceutical research into their own hands, providing information resources outside of just pharmacists and doctors. And although accessing information via the Internet has never been easier, healthcare and pharmaceutical marketing…

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