Category: Publishing Industry

Where the Opportunities Lie in Digital Publishing

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

ereaders

The digitization of our world seems to be inevitable, but there is more than the actual platform of books that is changing in the publishing world. You might hear that e-Reader + tablet sales have increased tremendously since their induction to the market just six…

CONTINUE READING

Emergency Response + Social Media

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

nolaready

Hurricane Isaac was perhaps the most documented hurricane of all time on social media. But what was truly unique was the ways in which affected Gulf cities’ media outlets used social media to communicate with their audience about what they could expect from the storm….

CONTINUE READING

Publishing & Fashion Marketing Break into Mobile Gaming

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

fashion-marketing-mobile

While fashion marketing in the publishing industry is an exciting field to be a part of, the pressure to produce creative, fresh, and fashion-forward content can be stressful. Conde Nast is taking a creative risk by releasing a mobile game demo called Fashion Hazard, sure to…

CONTINUE READING

Women’s Health Runs Social Advertising on Pinterest for Brands

Posted by Steve Parker, Jr. (@sparkerjr)

pinterest-for-brands-womens-health

As any digital marketer keeping up with the Pinterest craze knows, the new social platform has not yet opened its doors to advertising. It appears third-party publishers are finding a way around that, though, as Women’s Health magazine will be hosting its first social advertising campaign…

CONTINUE READING

[STUDY] Publishing Trends Move Towards Tablets, Mobile Publishing

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

tablet-mobile-publishing

With the rise of digital and mobile, it only makes sense that publishing trends must shift towards these mediums to meet the needs of consumers. In a study performed by the Software & Information Industry Association, about 60% of business-to-business and business-to-consumer publishers reported that…

CONTINUE READING
Page 1 of 212