A recent study reveals that marketers may be undervaluing a key demographic: Boomers. The Baby Boomer generation is generally considered to included anyone born during the post-World War II baby boom 1946-1964. That makes these people about 50-70 years old today. Marketers may think that…

This year, video ads have the potential to become a leader in online advertising. We have all heard this before, but if advertisers continue to produce engaging content, video is poised for growth. ComScore recently released VideoMetrix data regarding the current state of online video,…

Online recruiting offers a unique way for companies of all sizes to find and attract quality candidates for hire. With a considerable surge in social media users, HR departments are finding ways to utilize this global resource to attract top candidates for open positions. In…

If you’ve seen Part I of Levelwing’s “Using Search Engines” infographic series, you know almost 83% of Internet users take advantage of search engines. You also now know about the demographics of search engine users and their frequency of use. But how do these people search? For what information…

By 2030, all Baby Boomers will have turned 65. Many health marketing are scrambling to find ways to target these older adults on the internet for all of their healthcare needs. However, older adults are one of the least likely groups to have internet access….