We data miners love to collect pieces of information and whip it into compelling insight. It’s what we do, but that job can be seriously derailed when consumers suffer from sign up fatigue. A new study from Blue Research shows that consumers are completely exhausted…

A new study from Yahoo! shows that dads are feeling left in the dust by advertisers. What gives? Changing times, shared familial responsibilities, and a little something called the recession. With the loss of jobs in the manufacturing and construction industries, more and more dads…

What, you might ask, is the difference between predictive and classic descriptive analytics? The Relevancy Requirement puts it this way, “Think of it as historical versus future.” Historically being descriptive analytics, future being predictive. When we say descriptive we mean one is looking at data…

A Pew Research Study, Social Side of the Internet, released this week sheds light into the growth of social networking and its effect on groups. The study found that 75% of all American adults are active in some kind of voluntary group or organization, and…

This week I had the opportunity to speak at the Click Asia Summit in Mumbai.  The conference is Asia’s largest Digital & Mobile Marketing conference and expo and brings unprecedented learning and business networking opportunities with speakers from around the world and CXO attendees from…