#1 – The first rule of survey creation: DO talk about the survey. Surveys are an incredible tool to gather consumer insight, but to reveal truly meaningful information, you need to sit down and examine what exactly it is you want to get out of…

Having a firm understanding of your client and their business is not enough to be successful in the data-driven digital advertising world these days. It’s equally important to know exactly what your clients competitors are up to and, thanks to a handful of Google Tools,…

Thanks to Marketing Vox, we spotted two new little developments from Adwords today. According to the Adwords blog a few changes have been made to the way in which URLs are now displayed. “We’ve decided to update the appearance of the display URLs of all…

Mobile continues to grow at an astounding rate fueled by dramatic increases in downloaded applications, data traffic and location-based services that are ideal for mobile platforms.  The industry group, MobileFuture, recently proclaimed 2010 as “the year mobile connected the world” in a recent original video…

Out today, the Pew Research Center has announced that now 8% of Americans who use the internet use Twitter. It’s especially popular with teens, minorities and urban dwellers. Sure, you’re thinking, I could have told you that. Perhaps, but this report solidifies what people have…