Category: Retail Industry

Dollar Stores + Improving Business Intelligence

Posted by amber

dollar stores

Did you know that dollar store chains are a 60 billion dollar revenue industry? I’ll wait for that to sink in. It’s probably not the figure you expected but it’s the correct one. These stores have continued to grow throughout the recession, too. That’s because they…

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4 Trends to Watch in Footwear

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

footwear trends 2013

Shoes get us to where we’re going. And they’re more than functional; they’re fashionable, a way to express ourselves. So it should come as no surprise that people are heading to the Internet in droves to look for shoes that go beyond the average pair….

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Sporting Goods + Long Tail Search

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

sporting goods

Many retail companies know that paid search is an incredibly useful asset. Paid search not only reaches the customers who are searching for your products, but it has an easily measurable outcome. That is, it’s easy to attribute how many paid search dollars generates a purchase….

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Marketing to Baby Boomers: A [Very] Valuable Demographic

Posted by Steve Parker, Jr. (@sparkerjr)

via boomerslife.org

A recent study reveals that marketers may be undervaluing a key demographic: Boomers. The Baby Boomer generation is generally considered to included anyone born during the post-World War II baby boom 1946-1964. That makes these people about 50-70 years old today. Marketers may think that…

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3 Consumer-Driven Trends in Furniture Design

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

this way

Consumer concerns are a huge factor in home furnishing trends. As styles change, so does the house decor. That’s why it’s so easy to spot furniture pieces from different decades. So here are the trends that are coming up in the next few years that…

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