Recently, I had the opportunity to sit down for an interview, one-on-one, with the notorious Bob Garfield. Bob is well known in the advertising industry, mostly for his 25-year column “Ad Review” for Advertising Age, which he recently discontinued to focus on a future initiative,…

Business promotion using social platforms is becoming increasingly popular as indicated by the increasing marketing budgets being allotted to social programs.  This may have something to do with the fact that people are spending nearly 400 minutes per month on average on social sites, compared…

For those of us in the business of analyzing data for search engine marketing campaign optimization and calculating ROI for our clients, World IPv6 Day may just be any other day in search.  However, today’s world-wide testing for problems of ‘brokenness’ with the expanded IP…

If you’ve had a conversation recently with anyone involved in digital marketing, you’ve likely heard “optimization” mentioned enough times that it could be easily converted into a college drinking game. It’s a totally diluted term that has morphed into marketing fluff over the last few…

In the world of geo-location based deals there are still some murky waters to overcome, specifically in regards to apps. Take the fact that individuals that use location based apps have been shown to be very wary of privacy infringement. A survey of mobile subscribers…