Category: SEO

Goal: Convert Users Across All Screens

Posted by Steve Parker, Jr. (@sparkerjr)

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In the last year, smartphone subscriptions increased by 55%. Just over 50% of mobile users now utilize smartphones, which means big money for websites and ads that are mobile-optimized. With the growing use of mobile devices for searching, purchasing and more, many companies have struggled…

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SEO Best Practices: Creating a Wikipedia Page for your Brand

Posted by amber

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Now listed in 285 languages and encompassing over 4 million pages in English, Wikipedia is what it set out to be: a user-friendly online encyclopedia. However, Wikipedia is not a directory. And they’re happy to let you know that. For this reason, they are particular about…

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How To: Develop Relevant Blog Content

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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Blogging is a huge opportunity for businesses of all sizes. But problems arise when content managers think they’ve run out of things to write about. Anxiety over content creation can lead some bloggers to fizzle. Here are a few tips on how to develop relevant…

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What Internal Site Search Reveals About Visitors

Posted by Kyra Masuga

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From flash elements and images to live chat help and widgets, your website aims to provide your visitors (potential customers) with the information they need to choose your product, service, etc. and convert. Though many websites include an internal site search for their visitors, so…

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How To: Avoid Penalties from the SEO Animals

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

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Penguins, pandas and Google, oh my! We’ve all heard of these SEO animals, nicknames for algorithm changes that affect the Google search engine results pages. And you’ve probably read a lot of horror stories about how these changes have taken down (or significantly downgraded) some…

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