Link building is a big part of search engine optimization, but there are good ways and bad ways to do it.  Here’s a little tale about a business that did it the wrong way and our suggestions for how to build links the right way….

This week I had the opportunity to speak at the Click Asia Summit in Mumbai.  The conference is Asia’s largest Digital & Mobile Marketing conference and expo and brings unprecedented learning and business networking opportunities with speakers from around the world and CXO attendees from…

You’ve heard the phrase you can’t beat a dead horse, well the same applies to SEO. You could spend months optimizing your site to death and only see minimal movement up the ranks in search.  Sure you may have done all you could to follow…

So by this point we’ve published quite a few posts encouraging data-driven marketers to hop on the mobile bandwagon. There was our most recent post with the latest mobile statistics, the post announcing the fact that mobile search now exceeds desktop search in prime time…

Ah paid search, it sounds so simple on paper. You use keywords and short messaging to drive consumers to your website, landing page or social network. Piece a cake. Think again, paid search requires serious time and energy to not only create, but manage and…